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Iomega’s eGo – An External Hard Drive in Disguise November 22, 2007

Posted by Mike in Data Backup, Hardware, Technology, Worth the Money.


Hard drive or flask? I think this USB external hard drive has an identity crisis! Maybe I’m imagining it, but the Iomega eGo looks like a flask to me; especially if you pick the black or silver color.

If that’s not enough to make you smile, the name itself is funny. eGo? Or should I type ego?

If they’re targeting self-centered, narcissistic customers then they’ve named the device well. This reminds me of Chevy’s decision to sell the Chevy Nova in Spain without renaming it. After all, translated into Spanish, “nova” means “no go.” Of course, the eGo name doesn’t damage the product’s reputation, but I think Iomega’s marketing team have taken the “e” naming scheme (ebook, ecard, etc) a bit too far.

Jokes aside, it looks to me like Iomega’s external hard drive offers plenty of storage space and comes in a variety of snazzy colors. It can probably be considered a good option for data backups, just like the Western Digital Passport or Seagate FreeAgent Go external hard drives.



1. Allen - December 23, 2007

It does look like a flask! I’d definitely buy something like this. I wonder if its portable? How many GBs?

2. jommy - June 4, 2008

i’m using it to backup my music/photo collection essentially

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